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On Demand Webinar

How to Leverage Marketing Automation for Optimal Results

Mastering the Latest Trends and Techniques

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5-minute read

Event Summary

Are you looking to explore the latest trends and techniques in the digital marketing landscape of Japan to impact your business growth in a fast-changing competitive world?

With the ever-increasing reliance on technology and online platforms, digital marketing has become a powerful tool to reach and engage with your target audience. It allows you to leverage various channels, such as social media, search engine optimization, email marketing, and content creation, to promote your products or services effectively. Therefore, understanding the intricacies of digital marketing and devising a well-thought-out plan can significantly impact your business growth and help you stay ahead in today’s competitive market.

This talk is part of our 15-minute Lightning Talk series. Through these webinars, you will learn from industry experts as they share their insights and strategies on how to stay ahead in the ever-evolving world of digital marketing.

What you Learn

KKBC Lightning Talk series is a unique opportunity to explore the dynamic landscape of digital marketing in Japan and promises to be both insightful and enriching.

In this, you will learn:

  • What marketing automation is, and the main platforms
  • Personalisation beyond the first name
  • Dynamic content
  • Video in automated campaigns
  • UTM parameters for tracking
  • Predictive analytics for campaign optimisation
  • Emojis, preheaders and send times in e-mail campaigns

In the world of digital marketing, the only constant is change. Are you ready to stay ahead of the curve and turbo-charge your digital marketing skills?




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Key Highlights

  • 2:00 min

    Marketing automation and its main platforms

    What marketing automation does: streamline, automate and personalise marketing, nurture leads and reach customers across channels. The size of the market and the main platforms.

  • 5:00 min

    Personalisation, dynamic content, video and tracking

    Personalisation beyond the first name, dynamic content that changes with the reader, video in campaigns, and UTM parameters that show which campaign brought each visit, each with a case study.

  • 12:00 min

    Predictive analytics and better e-mail results

    How predictive analytics improves campaigns, and three practical levers for e-mail: emojis in the subject line, the preheader text, and the timing of the send.

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