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Smart lead generation

Connecting you with quality prospects

Acquiring quality B2B leads is challenging.

Often resulting in wasted resources and missed opportunities. KKBC’s strategic lead generation services attract high-quality, targeted leads, ensuring your marketing efforts resonate and drive performance.

What is lead generation?

Lead generation involves attracting potential customers to boost future sales, forming a vital part of many companies’ sales strategies.

A lead is an individual who has indicated an interest in a company’s products or services, signaling they might engage in business transactions later on. While they may not yet be ready to purchase, their expressed interest suggests potential for future conversion.

Benefits of lead generation for B2B businesses

Increased sales and revenue

More qualified leads translate to more sales opportunities, ultimately boosting your bottom line.

Targeted marketing

By attracting high-quality leads, you can focus your marketing efforts on those most likely to convert into customers.

Stronger customer relationships

Lead generation allows you to nurture relationships with potential customers early on, building trust and brand loyalty.

Improved sales pipeline flow

A steady stream of qualified leads keeps your sales team busy with high-potential opportunities.

Better market understanding

Get insights into your audience's needs and pain points to refine your products, services, and marketing strategies.

Brand awareness and visibility

Effective lead generation activities can increase brand awareness and establish your company as a thought leader in your industry.

Data-driven decision making

Lead generation provides valuable data, enabling informed decisions to optimize marketing strategies and improve business outcomes.

Lead generation tactics at KKBC

Our work

Awareness-focus Programmatic Display Campaign

In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.

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Lead Generation with Content Syndication Campaign

In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.

Read More

Our lead generation process

Campaign strategy development

Define objectives, target audience, and KPIs across all channels.
Tailor strategies to maximize performance and ROI.

Media planning and buying

Identify optimal channels and placements.
Manage budgets effectively for maximum impact.

Creative consultation

Create ad formats, messaging, and design for channel-specific effectiveness.
Ensure consistency while leveraging each channel's strengths.

Campaign setup and management

Configure settings, targeting, and bids per channel.
Ensure seamless integration and performance synchronization.

Performance monitoring and optimization

Analyze data to refine strategies and enhance results.
Conduct A/B testing to optimize campaign performance.

Reporting and analysis

Deliver detailed performance reports and actionable insights.
Use data to shape future strategies and maximize ROI.

Compliance and brand safety

Adhere to platform policies and maintain brand integrity.
Mitigate risks associated with ad placements.

Client communication and support

Serve as primary contact, providing updates and addressing concerns.
Foster transparency and align with client expectations.

Technical support and troubleshooting

Resolve technical issues promptly to minimize disruptions.
Ensure campaign functionality across all channels.

Ongoing education and updates

Keep clients informed about industry trends and new opportunities.
Recommend innovations to optimize campaign effectiveness.

Getting started

What we need from clients to get started on the lead generation campaign?

Timeline & Deliverables

Lead time

The project timeline varies based on the scope and complexity of your lead generation campaign. Typically, lead times range from 4 to 8 weeks, depending on specific requirements and approval processes.

Deliverables

  • Detailed campaign strategy document outlining objectives, target audience, and KPIs.

  • Creative assets for ads and landing pages tailored to your brand guidelines.

  • Implementation of lead generation campaigns on selected platforms/channels.

  • Regular performance reports with insights and recommendations.

  • Optimization adjustments based on campaign analytics.

Platform Introduction Decks

Gain access to our comprehensive platform introduction decks, offering detailed insights and strategies for effective lead generation across different platforms.

Our lead generation workflow, cost & more

Gain exclusive access to our comprehensive intro deck, revealing the strategies behind our success. Explore case studies, understand costs, and harness invaluable insights to the strategies we use to propel your business.

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Frequently Asked Questions (FAQ)

Outbound lead generation is a proactive approach where businesses initiate contact with potential customers. This includes tactics such as cold calling, email outreach, social selling, and advertising. The aim is to identify and engage prospects who may not be actively seeking your products or services.

Companies generate leads through various strategies, including:

  • Content Marketing : Creating valuable content to attract and engage potential customers.
  • SEO : Optimizing content to rank higher in search engines, driving organic traffic.
  • Social Media Marketing : Using social media platforms to connect with prospects.
  • Email Marketing : Sending targeted email campaigns to nurture prospects.
  • Paid Advertising : Utilizing PPC ads, social media ads, and display advertising to reach a broader audience.
  • Events and Webinars : Hosting events or webinars to engage and capture leads.
  • Networking : Attending industry events and networking opportunities to meet potential leads.

Yes, lead generation is worth it because it helps businesses identify potential customers, build relationships, and drive sales. Effective lead generation strategies can increase brand awareness, improve conversion rates, and ultimately boost revenue.

A qualified lead is generated through a combination of marketing and sales efforts. It involves:

  • Lead Scoring : Assigning scores to leads based on their behavior and engagement with your brand.
  • Data Analysis : Analyzing lead data to determine their fit and readiness to buy.
  • Nurturing Campaigns : Engaging leads with personalized content and follow-ups to move them through the sales funnel.
  • Sales Interaction : Direct interaction with leads to assess their needs and qualify them further.

Lead Generation focuses on identifying and capturing potential customers' contact information to nurture and convert them into sales.
Demand Generation aims to create awareness and interest in your products or services, building a broader audience and driving long-term engagement.

Lead nurturing is the process of developing relationships with potential customers at every stage of the sales funnel. It involves providing relevant content, personalized communication, and consistent follow-ups to build trust and guide leads towards a purchasing decision.

Lead generation metrics are key performance indicators (KPIs) used to measure the effectiveness of lead generation efforts. Common metrics include:

  • Lead Quantity : The number of leads generated.
  • Lead Quality : The relevance and potential of the leads.
  • Conversion Rate : The percentage of leads that convert into customers.
  • Cost Per Lead (CPL) : The cost incurred to acquire each lead.
  • Lead Response Time : The time taken to follow up with a lead.
  • Lead Source : The origin of the lead (e.g., organic search, social media, paid ads).
  • Marketing Qualified Lead (MQL) : A lead that has shown interest in your products or services through marketing efforts and is deemed ready for further engagement.
  • Sales Qualified Lead (SQL) : A lead that has been vetted by the sales team and is considered ready for direct sales interaction, showing a higher likelihood of conversion.

No, qualified leads are not guaranteed to close. While they show a higher likelihood of conversion, various factors such as budget, timing, competition, and internal decision-making processes can influence the final purchase decision.

The number of qualified leads KKBC can generate depends on various factors, including your industry, target market, marketing strategies, and budget. KKBC employs a range of tactics to maximize lead generation, tailored to your specific needs and goals. For an accurate estimate, it's best to consult with KKBC directly to discuss your requirements.

More insights

Lead Generation with Content Syndication Campaign

Programmatic Display Lead Gen Case Study

Japan Paid Search Strategy: Targeting Low-Volume Keywords

Google Search Ads Targeting: Desktop vs Mobile Device in Japan

Build and elevate your lead generation strategy with KKBC.