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Search Engine Optimization

Make your website visible to the right audience at the
right time.

 

KKBC goes beyond keyword stuffing in SEO.

We understand what people search for and create content that answers their questions. We optimize your website’s structure and content, making it easily understood by search engines and improving your ranking for relevant searches. Our SEO strategy is about creating a win-win. We help you provide valuable content, users find what they need, and your business thrives.

What is SEO?

SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO works as a form of inbound marketing that attracts customers to you rather than interrupting their natural journey with pushy sales tactics. Unlike other marketing strategies such as pay-per-click, SEO does not cost anything apart from the time spent on SEO.

At KKBC, we recognize the importance of understanding the intent of search engine users. We craft content that not only aligns with search engine crawlers’ requirements but also ensures an optimal user experience on the website. This dual focus helps to improve your website’s SEO rankings, making it easy for users to find and understand the information they need.

Benefits of SEO for B2B Businesses

Quality website traffic and improved CTR

Attracts more relevant visitors based on
targeted search queries.

Organic lead generation and increased conversion rate

Opportunity to generate leads organically
and boost conversion rates.

Enhanced visitor experience

Creates a better user experience, leading
to higher engagement and satisfaction.

Increased visibility, impressions, and ranking

Improves search engine rankings,
increasing your website's visibility and
impressions.

Increased domain authority

Boosts your website's authority, enhancing
its credibility and trustworthiness.

Cost-effective long-term strategy

SEO is less expensive over time since it
doesn't require ongoing payments per
click.

Improves trust and credibility

Enhances the trust on your business
without the "sponsored" tag in search
results.

Sustainable long-term growth

Provides sustainable growth, with traffic
increasing even without constant updates.

More conversions and revenue

Targets conversion-specific keywords,
increasing the likelihood of user actions
like registration, subscription, etc..

SEO tactics

Our Work

Lead Generation with Content Syndication Campaign

Our strategic full-funnel campaign exceeded expectations, delivering 113% of planned leads and reaching 1,044 companies in 3 months.

Read More
Awareness-focus Programmatic Display Campaign

Our strategy led to an impressive 179% over the planned impressions, reaching nearly 10 million IT decision-makers for a US multinational software company.

Read More

Competitive analysis

We compare your website's performance with competitors to identify ranking opportunities and set realistic goals.

Keyword research

We conduct keyword research for web pages each month to identify relevant keywords. This helps align content with user search intent, enhancing visibility and engagement.

Content optimization

We create high-quality, engaging content that addresses user needs and naturally incorporates keywords. Content is organized with clear headings and optimized for mobile-friendliness to improve readability and user experience.

optimization

We enhance the technical aspects of web pages per month to improve loading times and mobile responsiveness. Canonical tags and XML sitemaps are used to address duplicate content and indexing issues.

On-page optimization

We optimize page titles, meta descriptions, and header tags for pages. Internal linking, image ALT tags, and structured data are also improved to boost SEO and user experience.

Structured data & mark-ups optimization

We implement structured data and markups to enhance search engine understanding and eligibility for rich snippets. This includes schema markup strategy and coding for improved visibility in search results.

Crawlable issue and recommendation

We identify and resolve crawlability issues such as robots.txt and XML sitemap problems. Fixing URL canonicalization and redirect errors ensures that search engines can effectively index your site.

Weekly/Monthly report

We provide SEO ranking reports with progress updates via the Data Studio Dashboard. These reports track key metrics and help inform data-driven decisions for continuous SEO improvement.

Getting started

What we need from clients to get started on their website's SEO?

Timeline & Deliverables

Timeline

Expect to see significant results within 6 months, with the full impact of our SEO strategy typically realized within 1 year. We make continuous adjustments and improvements throughout this period.

Deliverables

  • Overview of all the factors that influences the site performance from on-site factors to search factors.

  • Overview of the website’s issue and improvement opportunities in terms of technical aspect, to understand what next step to be prioritize

  • Thorough analysis of top-ranking websites in your industry to get a feel for what they do right and, more importantly, what they do wrong.

  • See how your SEO performance have changed and to keep tabs on any potential drop-offs.

  • Quickly understand organic traffic and see what pages are driving traffic.

SEO introduction deck

Explore proven SEO strategies with our detailed deck. Discover case studies, our process, and cost
estimates. Gain valuable insights to boost your business ranking.

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Frequently Asked Questions (FAQ)

Yes, SEO can significantly impact sales by driving more organic traffic to your website, improving visibility in search engines, and targeting relevant audiences who are more likely to convert into customers. Effective SEO enhances your site’s user experience, which can lead to higher conversion rates and ultimately increase sales.

Google penalties can be triggered by practices that violate its Webmaster Guidelines, such as keyword stuffing, using hidden text or links, engaging in link schemes, having thin or duplicate content, or participating in cloaking. These actions are considered manipulative and can result in a drop in rankings or removal from Google’s index.

SEO results can be measured using various Key Performance Indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, bounce rates, and engagement metrics like time on site. Tools like Google Analytics, Google Search Console, and other SEO software can help track and report these metrics.

A sitemap is a file that lists all the pages of your website, helping search engines like Google to crawl and index your site more effectively. It ensures that all important pages are discovered and ranked, improving the overall SEO performance of your site.

Yes, duplicate content can negatively impact SEO by confusing search engines about which page to rank, leading to lower rankings. It can also dilute the authority of your content, making it harder for your pages to compete in search results.

Several factors influence SEO rankings, including keyword optimization, site speed, mobile-friendliness, content quality, user experience, backlinks, domain authority, and technical SEO elements like structured data and proper use of meta tags.

Black hat SEO refers to unethical practices used to manipulate search engine rankings. These include tactics like keyword stuffing, cloaking, buying links, and using private link networks. While these methods may offer short-term gains, they can lead to severe penalties or even a ban from search engines.

Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. It involves optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone number) information across directories, and obtaining local backlinks.

Technical SEO refers to optimizing the backend of your website to improve its crawling and indexing by search engines. It includes optimizing site speed, mobile-friendliness, XML sitemaps, structured data, URL structure, and fixing any technical errors that could hinder search engine access.

SEO is a long-term strategy, and it typically takes 3 to 6 months to start seeing noticeable results. The time frame can vary depending on factors like competition, the current state of your website, and the specific goals of the SEO campaign.

SEO (Search Engine Optimization) focuses on improving organic search rankings and driving unpaid traffic to your site, while SEM (Search Engine Marketing) includes paid strategies like Pay-Per-Click (PPC) advertising to appear in search engine results. Both can be used together to maximize visibility and traffic.

Keyword research should be conducted regularly, at least every quarter, to stay aligned with changes in search trends, competitor strategies, and user behavior. Continuous keyword optimization ensures your content remains relevant and competitive in search results.

Yes, it’s essential to continue SEO efforts even after achieving good rankings. Search engine algorithms constantly evolve, and maintaining rankings requires ongoing optimization, fresh content, and staying ahead of competitors who are also vying for top positions.

At KKBC, we operate on a contract basis, often ranging from 6 to 12 months. This allows time to implement strategies and see results. The specific terms can vary depending on the provider and the scope of work.

Key KPIs for SEO include organic traffic, keyword rankings, conversion rates, bounce rates, time on site, and backlinks. These metrics help gauge the effectiveness of your SEO efforts and guide ongoing optimization strategies.

If the desired results aren't achieved, we analyze the data to identify areas for improvement. We refine strategies, adjust goals, or explore additional tactics as needed. Open communication and flexibility allow us to navigate challenges and drive success.

At KKBC, we stay current with SEO changes and Google algorithm updates through continuous learning. This includes following industry blogs, attending webinars, participating in SEO conferences, and engaging with professional networks. We also regularly monitor official channels like Google Search Central to ensure adherence to best practices.

After achieving your SEO goals, we shift focus to maintaining and enhancing those results. This involves creating ongoing content, exploring new keyword opportunities, optimizing for emerging trends, and integrating SEO with broader marketing strategies.

Yes, SEO can play a significant role in online reputation management by promoting positive content, improving the visibility of favorable pages, and managing search results to minimize the impact of negative information.

SEO integrates with your overall marketing strategy by complementing other channels such as content marketing, social media, and paid advertising. It enhances visibility, drives traffic, and supports brand authority, making it a crucial component of a holistic marketing approach.

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Build and elevate your SEO strategy with KKBC.