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On Demand Webinar

How to Leverage Hybrid Events to Achieve Our Vision for B2B Tech

Mastering the Latest Trends and Techniques

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5-minute read

Event Summary

Are you looking to explore the latest trends and techniques in the digital marketing landscape of Japan to impact your business growth in a fast-changing competitive world?

With the ever-increasing reliance on technology and online platforms, digital marketing has become a powerful tool to reach and engage with your target audience. It allows you to leverage various channels, such as social media, search engine optimization, email marketing, and content creation, to promote your products or services effectively. Therefore, understanding the intricacies of digital marketing and devising a well-thought-out plan can significantly impact your business growth and help you stay ahead in today’s competitive market.

This talk is part of our 15-minute Lightning Talk series. Through these webinars, you will learn from industry experts as they share their insights and strategies on how to stay ahead in the ever-evolving world of digital marketing.

What you Learn

KKBC Lightning Talk series is a unique opportunity to explore the dynamic landscape of digital marketing in Japan and promises to be both insightful and enriching.

In this, you will learn:

  • Physical Events VS Online Events VS Hybrid Events
  • Advantages of Hybrid Events
  • The reason why hybrid Events will be the future
  • How Hybrid events can impact B2B Marketing
  • Types of Hybrid Events

In the world of digital marketing, the only constant is change. Are you ready to stay ahead of the curve and turbo-charge your digital marketing skills?




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Key Highlights

  • 2:00 min

    Physical, online and hybrid events

    What a hybrid event is, and how it compares with a physical and an online event for reach, cost and engagement.

  • 8:00 min

    How hybrid events help B2B marketing

    Lower cost and higher return, flexible reach, network opportunities, knowledge-based decisions and lead generation, and the main advantages for sponsors and attendees.

  • 13:00 min

    Why hybrid events are the future, and their types

    Survey data on what attendees and organisers prefer, and three types of hybrid event: light, sequential and complex.

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