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Media research services for B2B companies

Hit the right target, every time.

What is Media research?

Media research is an in-depth analysis that helps you determine the most effective ways to engage your audience, including identifying the right communication channels, delivery methods, and timing for optimal impact. This research is crucial for understanding how messages are perceived and acted upon.

Good media research reveals valuable insights about who’s reading, watching, or engaging with content, their media consumption habits, key touchpoints like editorial content and advertising performance, and what makes certain messages stick. By studying these elements, you can confidently select the most suitable platforms and timings to ensure your message resonates and reaches the right audience.

At KKBC, we blend creativity with smart research to help you find the most effective ways to share your message. Our approach pinpoints the precise media channels, optimal timings, and audience segments, ensuring your message not only reaches the public but also drives measurable results.

Our media research services at a glance

KKBC’s media research strategies are crafted to ensure your media communications are hitting the mark. We speak to your target audience online and in person, and analyze your and your competitors’ public relations strategies, for more impactful media communications.

Survey

Our targeted surveys gather actionable insights into audience preferences, media consumption habits, and message reception. This data helps you fine-tune communication strategies to reach the right people with the right message.

Competitive analysis

We take a clear look at your competitors to understand where your brand stands in the market. Our team conducts the competitive analysis by identifying strengths, weaknesses, and opportunities within your industry, giving you the edge to stay ahead.

Content analysis

Our content analysis examines media coverage, editorials, and advertising to determine how your message is being perceived. This insight allows you to refine your messaging for better impact and engagement.

More Insights

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Harnessing the Power of Social Media and Mobile for B2B Marketing

Stay ahead of the game with insights that help you reach your audience where it matters most through effective media research.