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Advertising Value Equivalency (AVE) measurement services for B2B companies

Every exposure translates to real value.

What is Effect measurement / ad value equiv (AVE)?

Advertising Value Equivalency (AVE) measures the value of your brand’s media coverage by comparing it to what you’d spend on traditional ads for the same level of exposure. In other words, it translates the impact of your PR efforts into a dollar amount, giving you a clear idea of what your earned media is worth in advertising terms.

Understanding AVE is key to seeing how your PR efforts are paying off. With AVE, you get a tangible way to assess the effectiveness of your campaigns and make smarter decisions about where to focus your resources, ensuring growth that’s both strategic and sustainable.

Our approach is designed to help your brand get the most out of its media coverage, offering insights that are both innovative and actionable. By working with us, you’ll have the confidence of knowing that your media visibility is truly working for you—helping you grow, stay competitive, and make a lasting impact.

Our Advertising Value Equivalency (AVE) measurement services at a glance

This service allows you to directly measure the value of your media coverage and see how it’s contributing to your overall business goals.

Media monitoring

KKBC’s media monitoring service helps you keep track of every mention of your brand across all platforms whether online or offline. With quick updates, you can stay informed and make smart, timely decisions that support your growth.

AVE assessment

Our team of experts meticulously calculates the equivalent advertising cost for your earned media coverage, providing a clear and accurate representation of its value.

Comprehensive reporting

We provide you with detailed reports that offer valuable insights, visualizations, and benchmarks so that you can make data-driven decisions and optimize your PR strategy for maximum effectiveness.

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Make your PR pay off with AVE measurement services that helps you make smart decisions.