About Us

KKBC imagines a world of brands that inspire

KKBC’s team of multicultural strategists and planners focused on Japan, delivering cost-effective results, at the speed of global business, to develop integrated programs, that separate our clients from their competition.
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Profile

Overview

KKBC is a Japan B2B agency that uses and maximizes data to understand human behavior, to create successful strategies, and convert marketing investment into marketing return. We provide bi-lingual services that enable us to do what we do best in these specific areas of our clients’ needs. KKBC focuses on maximizing the value of multinational corporate and product brands in Japan.

KKBC’s capabilities include media, marketing, digital marketing, public & press relations, creative, and promotion — providing an integrated solution for communication management. KKBC’s team of multicultural strategists and planners in Japan delivers cost-effective results, at the speed of global business, to develop integrated programs that separate our clients from their competition.

Related Companies

KKBC JAPAN CO., LTD.
KKBC (HK) LIMITED
KKBC SINGAPORE PTE. LTD.
KKBC CORPORATION (US)
PT BRAND COMMUNICATIONS INDONESIA

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Message from Managing Director

Japan's business landscape and culture are very unique. This is a great opportunity that global brands need to make the most of.

The Japanese business-to-business (B2B) communications industry is on the rise. Japan has a unique culture that affects companies’ tactics, targets, messages, awareness-building strategies, and lead acquisition processes. In recent years, the landscape of B2B communications in Japan has undergone a rapid evolution from being physical, on-site trade media and events, to a more online media and online content focused. As a result, B2B has also shifted from impersonal, generic messaging, to hyper-personalized content that takes into consideration the very unique business landscape of Japan. This also raises opportunities for global brands to make the most of it.

While the market constantly shifts and innovates towards a new, post-pandemic normal, global brands are finding B2B increasingly affected by the shift towards digital. This shift is something that global companies in Japan must take advantage of in order to thrive now and in the future. This industry-wide transformation poses exciting opportunities for global companies to leverage their access to technology, scale, and efficient service delivery. But this move towards digital also has its own unique challenges. Localization, for example, is a crucial determining factor for brands. Done well, a localized email campaign effectively converts. On the other hand, a poorly executed campaign may spell a dip in reputation, or worse. The Japanese consumer, more than any other, is sensitive to his or her own unique culture. This is why global brands in Japan may need a little help when it comes to B2B.

We specialize in making B2B work for global businesses in Japan. When I founded our company in 2009, the B2B landscape was very different from what it is today. And yet we continue to adapt and thrive. One thing that we are proud of in KKBC is our capacity to drive best-practices, filter out the noise, and adapt to the constantly changing landscape of our industry. And this quality continues to this day, as we now face one of the biggest shifts in the business landscape worldwide.

KKBC is also at the forefront of pushing for better standards and best practices for the B2B industry. Our team consists of multinational members and local experts – a healthy mix of localized knowledge and global perspectives. We consistently encourage our media partners to provide more transparent and efficient servicing for our brands. For example: we advocate for the adoption of third-party ad serving (3PAS) among our media partners to maximize transparency and efficiency. We have also been leading the introduction of GDPR compliance among our media partners. KKBC continues to drive and encourage positive change to help not only the brands within our portfolio, but also the B2B industry as a whole.

We’re here to help in these challenging times. While opportunities continue to grow in the B2B landscape in Japan, global companies need local expertise to seize them. KKBC partners with global brands in Japan to maximize their investments in the market, especially in an environment that is so dramatically different and unique. In order to ride this huge wave of opportunities, global brands need careful planning, knowledgeable guidance, and perfect execution to secure a win. This is what we have to offer.

At KKBC, we imagine a world of brands that inspire.

Scott Owen Kuberski

Managing Director of KKBC

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Vision, Mission, Values

VISION
Founded in 2009 by Scott Owen Kuberski, KKBC IMAGINES A WORLD OF BRANDS THAT INSPIRE.

Our company strives to positively impact all brands. We believe that brands perform an important and necessary social function, and we support our clients in their efforts to build valuable brands that contribute to the advancement and betterment of society, and that will then further inspire all of the brands of the world.

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MISSION
KKBC builds brands with FACTS, STRATEGIES, & CREATIVE BRAND COMMUNICATION.

We’re reality-based. We view creative brand communication in a data-driven way. With our plan-do-check-act methodology, we develop and test hypotheses, and accumulate learnings across programs. We integrate these learnings to drive program improvement, to produce increasingly more impact, and steadily generate more value for our customers .

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VALUES

Japan-focused teams

Japan-focused teams

Multicultural strategists and planners

Multicultural strategists and planners

Cost-effective results

Cost-effective results

Deliver at speed of global business

Deliver at speed of global business

Integrated programs

Integrated programs

Separate clients from competition

Separate clients from competition

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KKBC By The Numbers

KKBC imagines a world of brands that inspire

30+
Clients & Agency Partners

1000+
Projects & Campaigns Completed

5M+
Budget Managed in USD

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Office/Entity

Location

KKBC JAPAN CO., LTD.
Level 15, Cerulean Tower
26-1, Sakuragaoka-cho
Shibuya-ku, Tokyo 150-8512
JAPAN
KKBC (HK) LIMITED
Level 35 & 36, PCCW Tower
Taikoo Place, 979 King's Road
Island East
HONG KONG
KKBC SINGAPORE PTE. LTD.
Level 11, Marina Bay Financial Centre Tower 1,
8 Marina Boulevard, 018981
SINGAPORE
KKBC CORPORATION – NEW YORK
140 Broadway, 46th Floor
New York, NY 10005
United States
KKBC CORPORATION – OREGON
10350 N Vancouver Way #5102
Portland, OR 97217
United States
KKBC CORPORATION – WYOMING
1021 E Lincolnway, Unit #219
Cheyenne, WY 82001
United States
PT BRAND COMMUNICATIONS INDONESIA
Level 11, One Pacific Place
SCBD, Jl. Jend Sudirman Kav. 52-53
Jakarta Selatan 12190
Indonesia
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