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Media analysis services for B2B companies

Letting data define your PR success.

What is publishing analysis / article analysis?

Media analysis involves systematically tracking and evaluating your brand’s media coverage, assessing factors like quantity, quality, tone, reach, and context. It helps you understand how your brand is portrayed in the media and what impact that coverage has on your reputation and overall strategy.

 

By analyzing these insights, you can craft more effective communication strategies and stay ahead of industry trends.

Measuring the ROI of PR efforts has always been a challenge, but media analysis changes that. Delivering concrete metrics like reach, sentiment, and advertising value equivalency (AVE) provides the clarity you need to understand how well your message resonates with your audience.

Our media analysis services give you a detailed view of your brand’s public perception. With these insights, you can refine your PR strategy, seize new opportunities, and become an industry leader.

Our media analysis services at a glance

Having your article published on different platforms is good but concluding that your PR strategy is a success, that’s a different story. The only way to measure your PR success is through data.

Sentiment analysis

Our sentiment analysis service tells you how people feel about your brand by evaluating the tone and emotional context of mentions. This powerful tool helps you gauge public sentiment, identify potential risks, and adjust your messaging to better align with your audience’s feelings.

Content audit

KKBC's content audit service provides a comprehensive review of your media coverage, focusing on reach, relevance, and messaging consistency. We help you understand what’s working, what needs improvement, and how to optimize your communication strategy for maximum impact.

Consultancy

Our expert consultancy services guide you in leveraging media analysis insights to refine your PR and marketing strategies. Whether it’s crisis management, reputation building, or market positioning, we provide actionable recommendations to help you stay competitive and ahead of the curve.

More Insights

Smart PR starts with smart insights. Measure your PR success with a reliable media analysis service.