Exclusive Webinar

Navigating The Singapore MRA Grant

A Guide For Small-Medium Enterprises Expanding to Japan & APAC

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Event Summary

Are you a Small or Medium Enterprise in Singapore looking to expand your business overseas and ready to tap into new markets?

The Singapore government’s Market Readiness Assistance (MRA) Grant can provide the catalyst you need to succeed in today’s dynamic global landscape. To make the most of this incredible opportunity, you need a comprehensive understanding of the MRA Grant and an effective marketing strategy. That is why we are proud to offer you our exclusive webinar on the subject, tailored specifically for Small-and-Medium Enterprises like yours.

Event Details

In this interactive webinar, we will explore the business opportunities and benefits of the Singapore MRA Grant for SMEs and how to maximize the grant potential to gain a competitive edge. We will also support you in developing effective marketing initiatives and strategies for new markets in the APAC region.

You will learn:

Comprehensive information for the MRA Grant, including benefits, eligibility, and the application process.
How to budget for overseas marketing promotions and maximize your grant potential.
Proven marketing strategies for entering new markets, including market management, project development, and 4Ps planning.

Take advantage of this exceptional opportunity to advance your business and enhance your competitive edge in the APAC market. Our expert panel will be on hand to answer your questions and provide you with valuable insights and guidance.

Agenda

10:00-10:05 am

Welcoming Note

10:05-10:25 am

Navigating The Singapore MRA Grant

10:25-10:35 am

Q&A session

10:35-10:55 am

Breaking Into New Market
Market Entry & Total Marketing Management

10:55-11:05 am

Q&A session

11:05-11:10 am

Closing Note

Speakers Profile

Scott Owen Kuberski

Founder, Founding Partner, Managing Director

A passionate and dynamic leader with over 13 years of experience in the Japan marketing communications business. Scott has been living in Japan since 2004. He is involved in all campaigns in KKBC, leading over 1,000 projects per year.

Muhammad Hanif

Junior Partner at KKBC

Hanif has 5 years of experience in APAC B2B Marketing, and 3 years handling the Japan market. He has expertise in campaign planning, implementation, insights & analytics, and account management.

About Singapore's MRA Grant

The MRA grant from Enterprise Singapore helps cover expenses for activities and services that Singapore-based SMEs are not equipped to handle internally (in-house) and initiate their international expansion journey. The grant covers up to 70% of eligible expenses, capped at S$100,000 per company per new market on overseas marketing promotion, business development, and market set-up.

By collaborating with a trusted third-party vendor, you will be eligible to ask for the grant. Financial support aid to reduce expansion expenses, capitalize on the growing demand for your products and services, and discover new and exciting opportunities in your target country or market. The maximum support period for an approved activity under the MRA Grant is 12 months, with the processing time for MRA being about 8 to 12 weeks from submitting all required information.