Responsibilities (Marketing Content Writer)

1. Research and Analysis:

• Conducting thorough research on industry-related topics.
• Analyzing competitors’ content to identify gaps and opportunities.
• Gathering and verifying factual information from reliable sources.
• Ability to simplify complex concepts and make them accessible to a broad audience.

2. Content Creation:

• Writing clear, concise, and compelling content for websites, blogs, social media, newsletters, whitepapers, webinars, script writing, press releases, and other digital platforms.
• Developing personalized content tailored to different stages of the customer journey.
• Developing content ideas and outlines that align with the brand’s voice and objectives.
• Ensuring all written content is original and free of plagiarism.
• High level of accuracy and attention to detail in all aspects of writing and editing.
• Commitment to producing error-free and high-quality content consistently.

3. SEO Optimization:

• Incorporating relevant keywords naturally into the content.
• Optimizing headlines, meta descriptions, and tags for search engines.

4. Editing and Proofreading:

• Reviewing and revising content for grammatical accuracy, clarity, and coherence.
• Ensuring consistency in tone, style, and branding.
• Utilizing editing tools to enhance content quality.
• Revise content based on feedback from stakeholders and ensure it meets the company’s standards for quality and tone.

6. Audience Engagement:

• Understanding the target audience and tailoring content to meet their needs and preferences.
• Encouraging audience interaction through calls to action
• Responding to feedback and making necessary content adjustments.

7. Brand and Compliance:

• Adhering to brand guidelines and ensuring content aligns with the brand’s voice and style.
• Ensuring compliance with copyright laws and industry regulations.

Requirements

• 3-5 years of proven experience as a content writer, copywriter, or similar role in marketing or communications.
• Exceptional time management skills and proactive nature.
• Strong research and analytical skills.
• Ability to accept and implement constructive feedback to improve content quality.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO best practices.
• Ability to work independently and collaboratively.
• Strong understanding of digital marketing principles and strategies.
• Ability to quickly understand and adapt to the company’s voice and brand guidelines.
• Availability to work on a flexible schedule as needed.