776 | 5-minute read
Sixty-eight percent of all online activities start with a search engine. Search Engine Optimization (SEO) ensures potential customers find websites in relevant searches, and attracts customers to marketer websites rather than interrupting the customer’s natural journey with pushy sales tactics.
Japan, like other countries, has its own approach to SEO. The nature of local language and cultural preferences impacts search intent and SEO in Japan, posing a challenge for global B2B marketers in executing marketing tactics.
Search intent mismatch leads to confusion and failure to reach intended audiences. Knowing how SEO in Japan works benefits B2B marketers in organically syndicating their content to specific audiences in targeted purchasing processes.
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