Japan B2B Localization Strategy: What to Localize First? and Why

Being a global company is not enough to keep customers happy and grow the business; localization is crucial to achieving the desired results when expanding in Japan. Localization possesses immense power to help a company gain a competitive advantage, expand the market, avoid liability, and establish a solid global brand.

The challenging part of translating content into Japanese is capturing Japanese sentences' natural flow and tone. Japanese have a sense of formality and politeness, reflected in their language. A low-quality buyer experience caused by low-quality localization has a range of negative impacts.