Google Search Ads Targeting: Desktop vs Mobile Device in Japan

As the most used search engine in Japan, Google has various ad services to support marketers in reaching their target audience. One of the popular Google ads products is search advertising. Search advertising demand is rising and has become Japan's most prominent segment in ad spending.

Google search ads target users' specific traits, interests, or behavior and create advertisements tailored to match them. There are many targeting options in Google search ads; one is device targeting. Google offers the option to create bid adjustments for each device type, including desktop, tablet, or mobile, giving you the ability to effectively manage campaign performance and spending.