News & Insights

What It Means By Officially Being A Google Partner

We proudly announce that KKBC is now officially a Google Partner as we have been awarded the Google Partner badge by Google. This proves our specialization expertise in Search, Display, and Video Advertising is being recognized officially by Google.


What does the Google Partner badge mean?

Google requires a few things from agencies to be certified as an official partner. It is only given to those passing product certification exams and meeting Google’s standards in online advertising and growth management. We have demonstrated our expertise and meet all the standards such as:

  1. We have maintained an optimization score of at least 70%, indicating that we have set up our clients’ accounts to perform well.
  2. We have specified that we have at least 6 account strategist(s), and at least 50% of us have demonstrated proficiency in Google Ads by earning Google Ads certifications.
  3. We have managed at least $10,000 USD in ad spend in the past 90 days, which shows our ability to help clients consistently identify new growth opportunities and sustain our success on an ongoing basis.

To check our official status, click here:


Benefits of working with a Google Partner

As you can see, Google Partner badge is only given to those who meet the criteria, has proven the ability in delivering growth for the clients using recommended best practices to maximize campaign success. So, it is a privilege for clients to work with Google Partner because there are big benefits.

Here are key benefits you can expect from the official Google Partner:

  • Certified Google Ads Specialists
    Google Partner certifications are achieved when individuals pass the Google Ads certification exams. It’s a standard benchmark to know that every certified one understands the principle and has good practice according to Google’s standard.
  • Experts in Performance
    The certification is only eligible to those who have experience in managing a certain amount of ad spend after a certain time. It also requires good practices that result in a good optimization score. Having good performance will maximize the client’s campaign success.
  • Up-to-date knowledge & practice
    Google requires individuals to take the exams annually to maintain the certified status. It is also a way to prove that we are up-to-date with the latest product knowledge, techniques, training, and resources.
  • Access to beta features
    When Google develops new features, Google partners are given early access to test them before they are generally available to the public. It is one step ahead because feature development usually can usually take about a year or more before it launches.

All the privileges above as official Google Partners enable us to maintain an advanced level of expertise. With up-to-date knowledge and best practices, we can help our clients manage and optimize their campaigns effectively. Having access to Google dedicated support enables/allows us to provide easy/efficient/effective resolutions to any advertising-related issues.

Now, the question is, do you want to have a business that would benefit from Google Partners? If so, feel free to talk with us and let’s find out how we can help your business optimize.

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