Case Study

Awareness-focus Programmatic Display Campaign

In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology category. Our representative brand conducts campaigns across various regions, aiming to acquire upper funnel awareness and increase product education, specifically how the client’s solutions support IT Decision Makers utilizing Open Hybrid cloud, and drives qualified traffic to program landing pages.

Our client requested KKBC to run and manage the Japan awareness campaign for two months.

Objectives

  • Educate target audience within defined accounts about client’s solutions portfolio
  • Build engaged audience pools for client to remarket for contact acquisition
  • Media/Campaign Metrics : Impressions, Clicks, CTR, CPC, CPM
  • Website Metrics : Page Views, Unique Visitors, Cost Per Unique Visitor, Bounce Rate, Dwell Time

Challenges

  • The primary challenge of this campaign was to ensure a very narrow target audience received our specific message.
  • The message was very specific in nature, so targeting the right audience was crucial to the success of the campaign.
  • We recommended programmatic advertising for this reason. With this tactic, we were able to set highly specific targeted audiences based on data obtained through both first-party and third-party data sources.


Region

Japan

Period

2 Months

Budget

35130

Result

$3.53

CPM, On DV360
For Awareness

$0.50

CPC, On DV360
For Awareness

0.71%

CTR, On DV360
For Awareness

4 minutes
30 second

Average Dwell Time

70,471

Total Clicks
1,625% of planned clicks

9964230Total impression from DV360 Campaign
179% of Planned Impression
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