Search engine marketing is one of the most effective digital marketing channel. High visibility in search engines SERP (search engine result pages) drives website traffic from targeted audiences. A great combination of organic and paid will create more chances to appear in front of audiences who are already interested also those who are ready to purchase. The organic or SEO (Search Engine Optimization) drives evergreen traffic at the top of the funnel, while the paid search ad can help drive conversions at the bottom of the funnel.

Japan is one of the countries with the highest number of internet users in the world. The number of internet penetration rate above 90%, estimated over 110 million internet users in Japan. More than half of it says they discover new brands and products through search engines. The majority of website new visitors find the website after performing a query on a search engine. This shows search engines play a really important role in the new customer journey in Japan digital landscape.

KKBC enables international brands to navigate the Japan digital marketing landscape. We maximize your marketing and advertising investment with our data-driven approach. All with the help from our team of Google-certified Search & Display experts, make us have deep knowledge of the Japan market, insight, and experiences that are relevant to Japan audiences to launch your Japan campaigns.