Case Study

Lead Generation with Content Syndication Campaign

For 20 years, our client has been developing software for businesses and the leading provider of powerful and affordable IT infrastructure management software. Our representative brand is a global company listed on the NYSE with sales and product development offices in a number of locations in several other countries around the world.

The business is built around helping technology professionals—IT operations professionals, DevOps professionals and managed service providers (MSPs)—solve today’s IT challenges.

They build products designed to manage the simplest to the most complex IT environments, no matter the size of organization.


In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics and execute it.


  • Full funnel campaign
  • To reach the specific and the right audiences; for the lower funnel campaign KKBC employed Content Syndication
  • Using 3 whitepaper assets provided by our client
  • Simultaneous syndication campaign over the course of 3 months

Major IT-focused Media (over 600,000 members in IT Category)

  • Period

    2 months

  • Targeting

    Type of company - target account list (approx. 1,200 companies)

  • Job type

    Information system related job

Technical digital media for all engineers and business leaders involved in IT (over 850,000 active members)

  • Period

    2 months

  • Targeting

    All industries, information processing and information systems departments

  • Exclusion

    Excluding designated competitors and partner companies

Telemarketing platform targeting companies and their leaders.

  • Targeting

    Nationwide area
    Information Systems Division
    User company
    Over 150 employees



Time Range

3 months




Overall Campaign

Exceeded the expected goals


Total Budget


Total Leads
113% of planned leads

$ 147.61



Approached Companies


Total calls made

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