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Blog Archives
Why Hub Page is Essential for Your B2B Digital Marketing Strategy in Japan
A hub page, also known as a content hub, is a valuable tool for B2B websites looking to improve their digital marketing strategy by organizing content around a central topic and linking to relevant pages. As an illustration, if your … Continue reading
Japan Paid Search Strategy: Targeting Low-Volume Keywords
Optimizing your paid search ads in Japan can be challenging , but there are some best practices you can follow to get the best results. One key strategy is to focus on high-performance keywords that deliver cost-effective results and reach … Continue reading
Japan Digital Ad: How to Avoid Fraud on Your Campaign
Over the past two decades, the advertising industry has undergone a significant shift toward digital channels. This shift has been facilitated by the proliferation of platforms such as Google, Facebook, Instagram, LinkedIn, and other niche social media platforms, allowing companies … Continue reading
Why Yahoo! Japan Should Be Part of Your Marketing Strategy
As a trusted source of accurate and reliable information, Yahoo! Japan is a go-to destination for many people in Japan who rely on the platform as an essential part of their daily lives. In comparison to Yahoo global, Yahoo! Japan … Continue reading
Google Search Ads Targeting: Desktop vs Mobile Device in Japan
Targeting impacts search ad campaign performance by deciding when, where, and on what device your advertising is displayed to your audience. Knowing the benefits and challenges of each device platform is essential to maximize campaign performance in Japan. Learn more … Continue reading
Why SEO Matters for Japan B2B Marketers
Sixty-eight percent of all online activities start with a search engine. Search Engine Optimization (SEO) ensures potential customers find websites in relevant searches, and attracts customers to marketer websites rather than interrupting the customer’s natural journey with pushy sales tactics. … Continue reading
Japan B2B Localization Strategy: What to Localize First? and Why
Weak localization conveys a lack of seriousness in entering the Japanese market. Learn more about why localization is fundamental to success in the Japanese market and points to keep in mind when localizing for the first time. This e-Book will … Continue reading
Career Story: A Glimpse Into the Japan B2B Customer Success Role
Life moves quickly in the digital agency world, from working with clients to running various campaigns with internal teams. There is a marketer role in the agency that serves as a liaison between the support teams and focuses on customer … Continue reading
Google Responsive Search Ads for Easier Japan Targeting
Google will limit search text ads services starting on June 30, 2022. However, marketers can use other adaptive advertising to promote a business in Japan. According to Google, expanded text ads will continue to serve, and marketers can still see … Continue reading
Reaching Potential Customers using the Right Keywords in Japan
The Importance of Keywords Global companies desire to bring in a suitable market when doing business expansion in Japan. Localizing keywords is an efficient strategy that aims to target potential customers and improve the website’s position in search engines. It … Continue reading
Japan: A Promising Opportunity for US Technology
Successful global businesses recognize Japan as a key market in the Asia Pacific (APAC) region. Entry or expansion into Japan requires considering a range of factors, including market size, Japanese company investments in technology, and Japan’s business culture. A Promising … Continue reading
What It Means By Officially Being A Google Partner
We proudly announce that KKBC is now officially a Google Partner as we have been awarded the Google Partner badge by Google. This proves our specialization expertise in Search, Display, and Video Advertising is being recognized officially by Google. What … Continue reading
Tidal Wave of Japan Webinars and Teleworking
The global pandemic has changed the landscape of homes and workplaces everywhere. Economies have plummeted, lifestyles have changed, and work habits have been transformed to fit the global fight against coronavirus disease. In Japan, the government has instituted drastic measures … Continue reading
Japan B2B Lead Generation Shift to Digital
COVID-19 has created an enormous shift in the business landscape in Japan. The transformation has been abrupt and dramatic, with most of the business-to-business (B2B) companies shifting from traditional strategies, to new digital approaches. This transformation emerged out of the … Continue reading
New Singapore Office Expansion, Accelerate Growth in Professional Service and Customer Support
Singapore – July 15, 2020 – KKBC, the B2B media and advertising agency based in Japan today announced their Singapore Office, the second office expansion outside Japan. The new office that was launched on January 2, 2020 goes under the … Continue reading
KKBC New Hong Kong Office, Offshore Media Trading Support for Japan Market
Hong Kong – July 1, 2020 – KKBC, the B2B media and advertising agency based in Japan today announced their Hong Kong branch that goes under the legal company name KKBC (HK) Limited, providing offshore media buying & media management … Continue reading